PASSION

Our deep love and appreciation for African-American history, culture, values, heroes and contributions to humanity, keeps us enthusiastically compelled to share it towards healing the world.

EXCELLENCE

We convey African-American history, culture, values, heroes and contributions to humanity based on the best available research, talent and resources, maintaining our standard of highly inspirational, highly educational and highly entertaining content. 

INTEGRITY

We do what we say and we say what we do.

HONOR

In tribute to the legacy we so proudly preserve and advance, we incorruptibly act in truth, justice, righteousness, harmony, balance, order and reciprocity. 

RESPONSIBILITY

We embrace our moral, cultural and spiritual obligation to utilize good judgement in all aspects of the work that we do.

ACCOUNTABILITY

Ever mindful of our role in history, we take ownership of the consequences resulting from our decisions. 

DEDICATION

We are resolute and persistent regarding our mission, our vision and our cause.