Our mission is to use “knowledge of self” to heal and improve the African-American community and the African diaspora, while helping to positively shift the trajectory of humanity, through rising cultural, social and spiritual consciousness, mutual respect and the ideals of interdependence.
Our methods are based in developing and globally disseminating media content that presents true African-American history, culture, values, heroes and contributions to humanity, in ways that are thought provoking, inspiring and entertaining, highlighting and promoting inner-cultural unity where historically accurate, in an effort to enlighten humanity towards a more holistic world view.
Our vision is to be the leading multi-media destination for Black edutainment, to be the most trusted media brand throughout the African diaspora and to facilitate a global Black renaissance, resulting in cross-cultural enlightenment and a more humane humanity.
Our deep love and appreciation for African-American history, culture, values, heroes and contributions to humanity, keeps us enthusiastically compelled to share it towards healing the world.
We convey African-American history, culture, values, heroes and contributions to humanity based on the best available research, talent and resources, maintaining our standard of highly inspirational, highly educational and highly entertaining content.
We do what we say and we say what we do.
In tribute to the legacy we so proudly preserve and advance, we incorruptibly act in truth, justice, righteousness, harmony, balance, order and reciprocity.
We embrace our moral, cultural and spiritual obligation to utilize good judgement in all aspects of the work that we do.
Ever mindful of our role in history, we take ownership of the consequences resulting from our decisions.
We are resolute and persistent regarding our mission, our vision and our cause.